About SportEngage

SportEngage is a developer and operator of digital sports engagement products and brands.

From our roots as a social rugby prediction game we have expanded into football, cricket, rugby league and motorsport. Additional sports and products are continuously added to this mix. We also operate several popular sports blogs.

Our own brand names (SuperBru, SportGuru and The Rugby Blog) form a substantial digital media platform, delivering 150m+ page impressions in 2011. Over 380,000 registered users have enjoyed our games since 2006.

Our game technology can also be delivered as a white label on behalf of another brand: a fully managed, outsourced service.

Created and incubated by digital ventures house Nevado, SportEngage is an independent, privately-owned business.

We are based in south-west London, with satellite operations conducted in Cape Town.

Key People

Andy Wood (a.k.a. The General)
Executive Director, Product and Operations

Andy created our prediction game in 2003 as a hobby and has driven its evolution into a market-leading product. He continues to direct the growth and operations of SportEngage, with a special focus on product development and delivery.

More about Andy on LinkedIn >

James Hutchison (a.k.a. Hutch)
Director, Commercial and Marketing

Hutch founded The Rugby Blog in 2007 and has been involved in SportGuru since its launch in 2009. He now looks after business development, managing commercial relationships across all key areas of the business.

More about Hutch on LinkedIn >

Richard Atkins (a.k.a. Richaro)
Director, Strategy and Finance

Richard is one of the founding fathers and is credited with the creation of the original prediction game scoring model. He is primarily involved in the strategy and finance functions of the business.

More about Richard on LinkedIn >